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Advances in technology and software have driven radical change in PR and marketing over recent years. In many ways this is a good thing; activity is more measurable than ever before, making finding out what works much easier. However, the wealth of techniques and strategies out there can make it difficult to know which are the most […]
Construction Industry Digital Marketing – Our Guide The way people interact with brands has changed dramatically over the last decade, with more and more people using the internet and social media platforms as a means researching products, consuming news, communicating, and of course being entertained. This transformation has had a major impact on the construction […]
Content Marketing for Construction Companies Strategies and Ideas for Construction Content Marketing Content is the beating heart of digital marketing. Good content is essential for high performing advertising and lead gen campaigns, an engaging social media schedule, email marketing programmes that drive action, and organic search traffic growth. But how should a content marketing programme […]
Social media marketing has a lot to offer construction businesses prepared to invest the time, resources, and creativity into doing it well. But what does doing it well actually mean, and what can a dedicated social media strategy achieve for businesses working in the construction industry? As an agency that has worked with companies in […]
Construction Industry SEO Strategies There’s no getting away from the fact that a search engine is the starting point for many online user journeys. In fact, it’s estimated that 93% of online experiences begin with a search engine. With 75% of users never clicking past the first page of search results, it’s easy to see […]
Construction is an industry with many moving parts and many audiences, which means accurate, timely, and appropriately-targeted communication is essential. Developers, for example, must manage the relationship between funders, planners, the public, contractors, environmental groups, and much more, who all require their own unique set of messages. Contractors have to demonstrate their credentials to get […]
