Barratt Homes PR campaign

The Brief

The Yorkshire East division of the national housebuilder, Barratt and David Wilson Homes, were looking for fresh ideas to help attract potential buyers to longstanding developments, that needed creative solutions to make their offer stand out in the market again.

The challenge was to draw attention to their offer in a development site that also featured rival homebuilders, increase the number of visitors to their show homes and, ultimately, boost house sales.

Services Delivered

PR & Media Relations

Branding & Design

Event Management

Gemma Brown - Marketing Manager, Barratt and David Wilson Homes

"tprc. not only developed a fresh and creative solution to help elevate our sites, but they also demonstrated a deep understanding of this sector and the challenges we face. The partnerships they built with BAE Systems and their contacts within the media generated a huge amount of media coverage and we saw a massive increase in people visiting the site and that has now turned into valuable sales. It has been so successful that sales managers at other sites are now calling on me for ‘the Brough treatment’. Ben and Nick have been brilliant to work with. Their energy and enthusiasm for tackling a challenge head on has been a breath of fresh air. "

The Results

PR

coverage across print, radio, and TV

Huge

uplift in show home visits

£££

A number of new sales secured following the campaign

The David Wilson Home site is named Hawk View in honour of the Hawk training aircraft. The development is located at Brough South on the former airfield close to the manufacturing facility that built the Hawk for decades.

After identifying that the 50^th anniversary of the first flight of the Hawk was fast approaching, we reached out to BAE Systems, the creator of the Hawk, to partner on a major event celebrating the aircraft and its role in the local community.

To celebrate the milestone, we worked with BAE Systems to create a pop-up exhibition recording the life of the aircraft and sought the memories of those who had worked on the iconic machine.

The exhibition was launched with a major press call that invited down leading figures from BAE Systems to speak to the media, along with the people that had worked on Hawk over the years.

The result was major national and regional print, radio and TV coverage that not only commemorated the Hawk anniversary but also highlighted the exhibition within the David Wilson show home.

We also supported the media launch with an organic social media campaign targeting groups in “hot zones” for potential buyers, driving them to visit the exhibit and generating further interest in the development.

This activity helped to ensure there was a significant increase in visitors to the development and a number of new sales were secured.

Get In Touch

Our Services

Our Sectors

Barratt Homes PR campaign.